Graphic design is one of the most important aspects of any digital design.
But in India, where the government still hasn’t set up a single digital marketing agency, it has led to some really bad ideas.
The first thing to understand is that the new logo isn’t going to work in India.
It doesn’t look Indian.
It isn’t very Indian.
It’s not a good look for the brand.
And it doesn’t stand out in any of the digital channels that India is a part of.
The logo design team behind the new image, for instance, was not inspired by the country’s traditional religious icons, such as a Shiva temple or the sun god.
They had to make a logo that was very Indian, too.
“We didn’t have a Hindu icon and we thought that’s how we should represent the country,” says Vikram Bhattacharya, who worked on the design.
“So we went for an old Indian symbol.”
The new logo looks like this: (Image source: Creative Commons)The logo looks Indian but doesn’t fit in with the country.
The image, which you can see above, is the logo of a brand called Aasim.
This is the company’s logo, as well as the one used by the Prime Minister’s office.
“It’s a beautiful, simple and elegant logo,” says Bhattacarya.
“But it doesn´t look like India,” says Aditi Das, who helped create the image for the company.
“The country doesn’t have that Indian look.”
The new logo was designed to fit in more closely with the other brands that Aasin is associated with, like Tata Motors and Tata Steel.
But what about its brand?
“It looks very Indian,” says Das.
“But it’s not India.
That’s why it was chosen for the logo.”
Aasim has been making a name for itself in India through a range of projects, from the latest smartphone to the most advanced wearable technology.
“I want to do a logo where the sun looks like a Hindu sun god,” says the company´s co-founder Anurag Bhattapal.
The new symbol will have the same design as the sun symbol, but the sun’s face will be replaced by a smaller, more rounded sun.
The new design will also make the logo look like a brand that is more popular in India than in the United States, which is where it was designed.
The logo is also going to make the brand look like it has been around for quite some time.
But Bhattadres is adamant that the logo isn´t going to do much for the Indian market.
“This is not a big company with a lot of dollars, or with big ambitions,” he says.
“If you look at the logo and you look through the history of the company, we are not doing anything for the people of India.”
That’s not the only reason for this logo design not to work for the market.
Bhattackar says that the symbol doesn’t really match with the brand’s logo.
“This is an Indian brand, not an American one,” he explains.
“When I saw this logo, I was thinking, ‘Why am I not seeing a logo with the symbol of an American brand?’
But that´s the only problem I have.
I don´t want to use American symbols in this logo.
So I just made a different one.”
What about the future?
Bhattacker says that Aisim is going to have to go back to drawing from its roots.
“Aasims core business is the auto-rickshaws.
But it is going out to make car seats and it is doing that,” he tells us.
“Our core business will continue to be the auto industry.
And the way we have to do that is by being able to communicate the brand more effectively and more authentically.”
Aasims own brand has always been about authenticity, and so it seems unlikely that it will ever adopt a logo designed by another Indian company.
It might even get a brand new logo from another Indian firm.
The design team is still in talks with the government to find a design for a new branding scheme.
“Once they get it, we will start working on a new brand,” says a senior Aasini employee.